Case Study
Website Design: Bold Interior Designs
A Fresh Visual Identity for a ASID Interior Designer
Project:
Bold Interiors
Package:
Full Site Design
Year:
2024
Branding
Interior Design
Visual Design
UX/UI
Website Design for High End NY-based Interior Design Firm
Website
Design
Vibe
Sophisticated
Tags
Interiors
Project Overview
Bold Interior Designs is a high-end commercial and residential design firm based in NY/NJ, known for its elevated aesthetic and thoughtfully curated spaces. They partnered with me to develop a cohesive brand identity that reflected the sophistication of their firm while appealing to a modern, style-conscious clientele.
The goal was to create a brand experience that felt refined yet approachable—balancing elegance with clarity across every touchpoint. From typography to visual tone, the resulting design supports Bold Interior Designs’ luxury positioning while creating a seamless, inviting experience for their clients.
The Challenge
Bold Interior Designs launched with a cohesive brand presence that feels confident, refined, and unmistakably elevated. The final design delivers a seamless, intuitive experience while clearly communicating the firm’s aesthetic and positioning. The result is a brand that feels established, intentional, and aligned with the expectations of a modern, style-conscious audience.
Our Approach
The process began with a focused discovery phase to define Bold Interior Designs’ brand voice, target audience, and long-term vision. With these foundations in place, I mapped the user journey and developed wireframes that prioritized clarity, flow, and ease of navigation across their portfolio and service offerings.
From there, the design took shape through a confident, modern visual language—pairing striking imagery of their architectural projects, thoughtful layout decisions, and refined typography. Every element was considered to create an experience that feels aspirational yet grounded, inviting clients to explore while reinforcing trust in the firm’s expertise.
Highlights of the process:
-
Brand Discovery & Positioning
Defined the firm’s voice, audience, and visual direction to establish a clear, elevated brand foundation. -
User Journey Mapping
Designed intuitive pathways that guide visitors effortlessly through the design process and project galleries. -
Visual Identity Development
Crafted a refined design system using bold imagery, modern layouts, and considered typography. -
Experience-Driven Design
Balanced aspiration with usability to create a seamless, confidence-building brand presence for high-end clients.
Results
Clearer navigation. Stronger trust. More inquiries.
Bold Interior Designs’ new website saw a significant lift in engagement, a lower bounce rate, and better conversion. The sleek design now supports their business strategy while giving potential clients a reason to stay longer and explore their portfolio of work.
