As Amazon is the biggest online marketplace in the United States, Canada, the UK, Germany, Mexico, and France, it makes perfect sense you would want to start selling on the site.
Yet, you might be struggling to compete with approximately two million SMEs on the platform, many of which are independent third-party sellers taking advantage of Amazon’s Seller Central platform.
To flourish on the site, you’ll need to develop impressive, trustworthy listings and know how to promote them. Read this mini guide to standout Amazon listings.
Add High-Quality Visuals
Visuals matter on Amazon. Potential customers will browse the images on a listing to make an informed decision on a product. If you create high-quality images, professional videos, and interesting infographics, a shopper is more likely to add a product to their cart.
Wow a user by snapping photos of a product using a high-quality camera and use lighting to improve the image’s clarity. Also, it may help to create lifestyle shots or videos to help customers imagine using the product in their daily lives. Don’t forget to add alt text and captions to boost your listing’s visibility in the search results, too.
Change Your Product Title
Your product title is one of the first things a shopper will see when exploring Amazon. If it is stuffed with keywords, poorly written, or confusing, a customer won’t think twice about moving on to a competitor.
A few tweaks or changes to a product title could help a listing stand out online, leading to more clicks and sales. Make a positive first impression by using clear, concise language, incorporating keywords (but not too many), and highlighting the product’s unique selling points. However, be mindful of the title’s character length. Amazon allows sellers to add 200 characters, but it’s wise to use between 60 to 80 characters to avoid overloading a potential customer with text.
Invest in Sponsored Ads
Standing out on Amazon might feel like an impossible task, as you’ll be competing with many companies of varying sizes on the site. Rather than waiting for your rank to naturally increase, give your business a jumpstart with sponsored ads.
Reach out to one of the many Amazon PPC management firms that have the expertise to help your listings reach the top of the site’s search results for relevant keywords or phrases. A professionally executed PPC campaign will help you reach your desired customers easily and will display the word ‘sponsored’ on the listing. Talk to the experts to choose the right ad type for your specific goals to help you stand out further on Amazon.
Attract Many Positive Reviews
Many glowing positive reviews could separate your listing from the competition. Shoppers will turn to the customer review section to determine if the item you’re selling matches their needs and is high-quality.
If you generate more positive, impartial reviews than your rivals, a user is more likely to place your product in their shopping cart. In addition to boosting your brand’s reputation and sales, positive reviews will increase your Amazon ranking for specific keywords and phrases, helping you organically reach the top of the search results.
